Framework
Growth Strategy Framework
Choose the right direction to grow — penetrate, develop products, expand markets, or diversify.
When to use it
- Annual strategic planning
- Investment / board discussion on where to grow
- Choosing between product, market, or diversification bets
- Aligning a leadership team on the next 3-year direction
The four strategies
Market Penetration · Low risk
Existing Product · Existing Market
Product Development · Moderate risk
New Product · Existing Market
Market Development · Moderate risk
Existing Product · New Market
Diversification · High risk
New Product · New Market
How it works
- 1Frame the business: revenue, market growth, growth target, constraints, priority.
- 2Score the four Ansoff strategies on attractiveness, feasibility, risk, timeline, investment.
- 3Use ✨ Sense-check on any strategy to have AI sanity-test your numbers.
- 4Run Analyze for a ranked recommendation, 3-year roadmap, risks, and KPIs.