Framework
BCG Matrix
Map every business unit on growth and competitive position to decide where to invest, milk, fix, or exit.
When to use it
- Annual portfolio reviews & capital allocation
- Pruning a sprawling product line
- Resource trade-offs across business units
The four quadrants
Stars
High growth, high share — invest to maintain leadership.
Cash Cows
Low growth, high share — milk for profits.
Question Marks
High growth, low share — invest selectively or divest.
Dogs
Low growth, low share — divest or reposition.
How to use this framework here
- 1Name your portfolio and (optionally) the strategic question.
- 2Add each business unit with its market growth rate and relative market share.
- 3Use ✨ Sense-check on any row to have AI sanity-test your numbers.
- 4Run Analyze for a plotted matrix, per-unit strategy, and prioritized actions.