Framework
Porter's Five Forces Analysis
A classic structural framework for understanding competitive dynamics in your industry — and where your strategy needs to bend.
When to use it
- Market entry decisions
- Competitive positioning
- Industry attractiveness assessment
The five forces
Threat of New Entrants
How easy is it for new players to enter and erode margins? Look at barriers like capital, regulation, and brand.
Bargaining Power of Suppliers
How much leverage do your suppliers have over price, quality, and terms? Driven by concentration and switching costs.
Bargaining Power of Buyers
How much leverage do customers have to push prices down? Driven by buyer concentration and price sensitivity.
Threat of Substitutes
Could a different solution meet the same need at better price/performance? Think across industries, not just direct rivals.
Competitive Rivalry
How fierce is the fight between existing players? Driven by market growth, exit barriers, and differentiation.
How to use this framework here
- 1Set your industry and the strategic question you want answered.
- 2Work through each force tab — be specific to your market.
- 3Use ✨ Improve on any field to have AI sharpen and structure your input around your context.
- 4Run Analyze to get threat levels, a visual map, and a prioritized roadmap.